To be successful on Instagram, it is important to understand all the features of the platform: from the behavior of the “smart feed” to the design of posts. Here are some quick tips on how to increase your Instagram reach.
Engage your audience
Why is it important? Quality content alone is not enough. For users to react to it even more actively, you need to give them an additional incentive (a call to action).
What do we have to do? Get users to engage with your content as much as possible. Ask questions about the topic of the post and respond to comments from subscribers. Arrange prize draws for commentators, conduct polls in Stories. If you ask to put likes, then do it creatively, not head-on.
Create quality content
Why is it important? Good content makes users react: like, leave comments, add posts to favorites. The more such reactions the algorithm sees, the more quality it considers your posts. And the more often he shows them to both your subscribers and similar audiences.
What do we have to do? Try to ensure that each of your posts fulfills at least one of three functions: satisfy curiosity (interesting facts, news), give pleasure (beautiful pictures and videos, humor), or bring practical benefits (life hacks, tips).
Use hashtags correctly
Why is it important? Hashtags can significantly increase the reach of a post. But only if you choose them correctly.
What do we have to do? Tags that have been used hundreds of thousands of times on Instagram are unlikely to bring you many new followers. The same as too rare tags – up to 100 mentions. Hashtags with tens of thousands of posts work optimally. The chances that someone will find your content using them are much higher.
Announce your best posts in Stories
Why is it important? Adding a link to a post in Stories is an effective way to draw attention to it. A picture from the post appears in the story, by clicking on which the user will go to the publication. Thanks to this announcement, the post can be seen by subscribers who missed it in the feed.
What do we have to do? Click on the arrow below posts and select ‘Add post to your story.’ But don’t overuse this feature to avoid annoying subscribers with duplicate content. Announce only the best posts.
Don’t try to attract inappropriate followers
Why is it important? If you attract subscribers using mass following and promotion programs, you will gain a passive, uninvolved audience. She will not react in any way to the content. As a result, the algorithm will consider it uninteresting and will cut the number of impressions.
What do we have to do? Use only white promotion methods that bring targeted, that is, interested, subscribers. For example, buy ads from bloggers with similar audiences, or promote posts with targeted ads.